The Great British Bake Off Facts & Figures (2023)

The Great British Bake Off is one of the most beloved British reality TV series. With thirteen seasons and a number of specials and spin-offs since the first episode aired in 2010, the show has become something of a cultural phenomenon.

Every year the TV series guarantees a strong viewership, making history in 2016 when the final episode of the seventh series had the largest recorded UK audience since the 2012 London Olympics.

Reports also have indicated that baking sales have spiked as a result of the TV show in the past, something which the show encourages, even displaying viewers’ homemade baked goods on the official Great British Bake Off website.

With its fourteenth season set to air in September 2023, we’ve collected key facts and figures about the Great British Bake Off and have crunched the numbers to source our own data about the beloved TV show.

Who has won The Great British Bake Off?

There have been thirteen winners of The Great British Bake Off to date. These are:

Who is most likely to win The Great British Bake Off?

Based on the past thirteen winners, our research suggests that the person most likely to win The Great British Bake Off is:

  • A female
  • From Yorkshire
  • Aged 30-35
  • With a medical or scientific background

This is based on our findings that 54% of past winners have been female. Additionally, 31% of Bake Off winners are from Yorkshire and the Humber which is higher than any other region. 46% are aged 30-35 which is the most common age bracket, and 31% of winners had a medical or scientific background, which is the most common profession amongst winning contestants.

In terms of performance on the show, 80% of Great British Bake Off winners received one Hollywood handshake during their time on the show, in a series where there were Hollywood Handshakes were available (there were none in the first season!).

Equally, winners usually win the title of Star Baker either once or twice during their run in the competition.

When it comes to winning the technical baking challenges, most commonly past winners have won just one. However, in the last three seasons, each winner has won three technical challenges.

Which week on The Great British Bake Off is most popular in the UK?

Cake week is the nation’s favourite week on the Great British Bake off, according to our findings from Google search data.

Each week on The Great British Bake Off sees a different theme, ranging from biscuits to bread. Although these differ slightly from series to series, there are some consistent themes.

We conducted research to uncover the most Googled weeks on The Great British Bake Off. In order of popularity, these were:

1. Cake week
2. Custard week
3. Patisserie week
4. Dessert week
5. Mexican week
6. Halloween week
7. Pastry week
8. Biscuit week
9. Bread week

Who has won The Great Celebrity Bake Off for SU2C?

To raise money and awareness, there is a celebrity version of the Great British Bake Off for Stand Up To Cancer.

There have been six seasons to date of The Great Celebrity Bake Off for SU2C. Each season has five episodes, and each episode typically has four different celebrities competing for the title of Star Baker. Therefore, there is no winner for the entire season, only a Star Baker in each episode. The celebrities that have won Star Baker are:

Series 1

  • Harry Hill
  • Perri Kiely
  • Ruth Davidson
  • Melanie Sykes
  • Teri Hatcher

Series 2

  • Russell Brand
  • Michelle Keegan
  • Jess Phillips
  • Joe Wilkinson
  • Greg Wise

Season 3

  • Jenny Eclair
  • James Buckley
  • Tan France
  • Joe Sugg
  • Carol Vorderman

Season 4

  • James McAvoy
  • Jade Thirlwall
  • Alexandra Burke
  • Reece Shearsmith
  • Anneka Rice

Season 5

  • Emma Willis
  •  Gareth Malone
  • Example
  • Ben Miller
  • Ellie Goulding

Season 6

  • David Schwimmer
  • Jessica Hynes
  • David Morrissey
  • Joe Thomas
  • Deborah Meaden

What is the most searched-for Great British Bake Off moment on YouTube?

Our findings suggest that the most searched-for Bake Off clip on YouTube is those involving comedian James Acaster. James Acaster participated in Series 2 of The Great Celebrity Bake Off for SU2C and went viral for his hilarious appearance and now-infamous one-liners.

One video depicting his time on the show has amassed 5.5 million views and there are over 6,000 YouTube searches for “James Acaster Bake Off” in the UK each month.

We found that the most commonly searched-for contestants who appeared on the Bake Off on YouTube in the UK, in order of popularity, are:

1. James Acaster – 6,800 monthly searches

2. Big Narstie – 1,300 monthly searches

3. Russell Brand – 1,100 monthly searches

4. Lee Mack – 800 monthly searches

5. Alan Carr – 400 monthly searches

If you’re eager to put your cooking skills to the test and immerse yourself in a Bake Off-inspired experience, you can explore our complete range of cooking and preparation equipment on our website.

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The Great British Bake Off Facts & Figures (2023)
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The Great British Bake Off Facts & Figures (2023)
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The Great British Bake Off is one of the most beloved British reality TV series. With thirteen seasons and a number of specials and spin-offs since the first episode aired in 2010, the show has become something of a cultural phenomenon.
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