Alliance Online are proud to announce that we have received the Feefo Platinum Trusted Service Award for the fifth consecutive year. This honour is awarded to companies that have achieved Gold standard customer service on Feefo for 3 consecutive years. Here at Alliance, exceptional customer service is something we have strived to achieve ever since our inception as a company all the way back to 1999. We are proud to be recognised as a company which demonstrates excellent customer service.

What does this mean?
The Platinum Trusted Service Award is given to businesses that have maintained Gold standard for three consecutive years. To qualify for the Gold Trusted Service Award, a business must have received at least 50 reviews with a Feefo service rating between 4.5 and 4.9 during the period from 1st January to 31st December 2024. This recognition highlights consistent excellence in customer service, reflecting positive feedback and high satisfaction levels. Achieving the Platinum award signifies sustained quality and trust, demonstrating a business’s ongoing commitment to delivering outstanding service over multiple years from cleaning essentials to tableware necessities.
What does this mean for you, the customer?
Having our exceptional customer service being recognised for the fifth year consecutively demonstrates the diligent work that permeates throughout our business. From the everyday heroes helping our customers out daily to the tireless delivery drivers who make it their mission to get our products to our customers safely and efficiently.
For over a decade, we have collaborated with Feefo to gather customer feedback and address any concerns brought to our attention, showcasing our dedication to providing exceptional service. With 12 depots and over 2,000 deliveries daily, overseeing customer service is undoubtedly a complex challenge. However, we take great pride in our ability to engage with our customers effectively, using each interaction as an opportunity to learn, refine, and enhance their experience.
Our commitment to excellence is deeply embedded in our company ethos, which emphasises quality, customer care, and industry expertise. By actively listening and responding to feedback, we continuously strive to improve our service and maintain the highest standards. Every conversation is a chance to strengthen relationships, build trust, and demonstrate our unwavering focus on customer satisfaction. Through dedication and continuous improvement, we ensure that our customers receive the best possible support, making service excellence a core pillar of our business.

Why is this important to us as a business?
At Alliance Online, we remain dedicated to delivering outstanding customer service throughout 2025, ensuring every experience with us is as smooth and positive as possible. Our exceptional team of customer service specialists are always available to assist, just a phone call away, ready to provide expert support whenever needed.
Our Customer Services Manager Gemma Brown had the following to say about the awards:
“At Alliance our core principles are Value, Service and Expertise. To know our customers are receiving an excellent service from us and leaving positive feedback to reflect this is brilliant. We have always aimed to ensure our customers receive the best experience possible from order to delivery and every step in between so to know that we have been awarded a fifth consecutive platinum rating by Feefo is just fantastic.”
Additionally, our ongoing partnership with Feefo allows us to actively gather and respond to customer feedback, ensuring any concerns or suggestions are addressed promptly and effectively. We believe that listening to our customers is key to continuous improvement, and we are committed to refining our service based on valuable insights. By combining personalised support with an efficient feedback system, we strive to enhance every aspect of the customer journey, reinforcing our promise to provide the highest standard of customer service.
At Alliance, we understand that customer service is a key aspect of how a company improves and progresses throughout the years which is why we are proud to be recognised by Feefo as being a leading company in this area. For any information regarding our products and ranges please feel free to visit our website.