When the Christmas trees are taken down and the tinsel is put away, so does many customers’ appetites for boozy beverages. Dry January, the month-long break from drinking after a Christmas season of alcohol-fueled festivities, can worry many operators with a possible decrease in sales. However, in order to keep business steady, bar owners merely have to broaden some of the options they have on offer.
Part of the long-running popularity of Dry January is the opportunity for customers to try something new after a heavily alcohol-bolstered Christmas. Low-alcohol or even non-alcoholic options are of course the most direct alternatives consumers will be looking for, making it an essential focus point of an operator’s January strategy.
Brands normally associated with alcoholic content are great starting points when promoting alcohol-free beverages. Koppaberg, Stowford Press and Peroni are just a few examples that offer equal refreshment and taste with non-alcoholic products compared to their traditionally boozy counterparts.With today’s premiumisation of soft drinks, alcohol-free options are more appealing than ever when it comes to Dry January, but it doesn’t stop at branded bottled options. Part of the cocktail revolution, which gave alcoholic concoctions a huge comeback in the sector, mocktails have made a debut to the market in equal stride.
Mixology, the art of experimentation, innovation and expertise in crafting high quality cocktails, is no longer exclusive to alcohol. Varying in premium flavours like decadent chocolate sweets to luscious fruits, mocktails are the alcohol-free option to try when your customers are after a drink that’s truly unique. Whether it’s a classic recipe or a formula you’ve put together yourself, every creation is your own, each being different than the last but no less pleasing to a drinker’s palate.
When paired with the right glassware, alcohol-free drinks offer a presentation that’s just as premium as any other pub or bar offering, which you can easily find at the Alliance Online store. There are those like the Juniper glass by Arcoroc. Utilising its large open bowl with refined stem, Juniper elegantly showcases the qualities of any concoction you have on offer. Another is the Elegance Hurricane cocktail glass by Arcoroc. Featuring a curved design, any beverage served in this elongated vessel is immediately associated with extravagance and luxuriousness.
For bars and restaurants across the UK, Alliance is dedicated towards supplying industry-leading solutions to operators just like you. No matter the dining display or bar presentation, our store excels in catering to your every need, helping make your food and drink service operations meet their full potential. Our thousands of products and devoted service team are at your disposal.
