In the well-crowded and highly competitive environment that is the hospitality industry, hotels, restaurants & bars must constantly seek strategies in which to stand out from the rest. This can range from the largest business decisions to altering the aesthetics of their establishments. Using bright or alternative colours in your crockery range is an example of the latter.

When you go somewhere for a meal or a coffee, such as a café, you tend to take in the atmosphere of everything around you. This includes the stimuli you take in and unnoticeably embrace. Different colours bring out certain emotional reactions in people. Examples include red being associated with passion, green with nature, blue being calming and purple being dramatic and sophisticated.  Utilising this effect with different colours of crockery may compliment & enhance a customer’s association with the environment, subtly making their experience more memorable, thus promoting repeated business.

A well-known contender for providing such a wide ranged colour scheme of crockery is Churchill. Selling 29 ranges on the Alliance Online store alone, Churchill’s crockery not only comes in a wide range of shapes, sizes & colour schemes but makes the most of the company’s promotional material. Showcasing lifestyle shots of carefully chosen meals on appropriate colours of crockery, you’re given an emotional reaction to the same association your customers will feel.

Churchill’s soup bowl from the Buckingham range is a fine example of helping dishes to stand out. The range fashions a white colour that can be associated with purity.  Eyes are immediately drawn to the red tomato soup, igniting the perception that this is a dish of passion. It quietly tells you that the chef’s heartiest efforts has been poured into the dish to create an experience. The lifestyle image displays how white crockery is utilised to make the recipe that it’s housing stands out in it’s entirety, complimenting the simple elegance of the Buckingham range’s colour.

The Raku range oozes a relaxing and welcome calm immediately following first glance. The prawn salad dished up on the image below moulds together brilliantly with the plate. It communicates a message to enjoy the delightful feast that is the green leaves of the salad, a colour of which connects us with nature, alongside the prawns resting against the ocean blue plate. We’re treated to an almost euphoric aesthetic that takes us to eating a fresh catch by the sea, which is what will stand out in the minds of your customers when they remember you serving this dish to them in the years to come.

Capabilities of the Art De Cuisine Rustics range include being able to also use green to compliment the served up meals in a different way. The green mug contains the thick-cut chips paired with the filling beef & lettuce sandwich & the durable oak board it’s all served upon, invoking a rustic & natured association to a farmer’s lunch. The large piece of carrot cake & coffee, in the brown mug behind, assists to create the culmination of what is the highest quality of local, country food and drink. Colours being used for large, wholesome meals in this way will almost remind the customer of home. It stimulates the idea that after a long day, they will be able to attend your dining establishment to not only eat their fill but to have a quality experience as well.

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Colourful Crockery: Serving Up A Rainbow
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Colourful Crockery: Serving Up A Rainbow
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In the well-crowded and highly competitive environment that is the hospitality industry, hotels, restaurants & bars must constantly seek strategies in which to stand out from the rest. This can range from the largest business decisions to altering the aesthetics of their establishments. Using bright or alternative colours in your crockery range is an example of the latter.
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Alliance Online
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